STTN

Who is STTN?

STTN began importing natural stone garden products in 1996 and has since grown into a company with a wide range of natural stone products, such as basalt chippings, carrara gravel and white gravel.

STTN has about 100 different types of natural stone products in their range and supply them in different sizes. They also have crushed stone and giant boulders in their range. The products are manually packed at their 12,000 square meter storage yard. Through direct import and international transport, STTN can deliver quickly and economically throughout the Netherlands. They deliver their products with their own transportation.

To face the competition and continue to drive sales growth, STTN has decided to launch four new webshops based on the e-commerce platform PrestaShop.

From challenge to solution

Upgrade from PrestaShop 1.6 to PrestaShop 1.7
Nxtlvl started with upgrading STTN's existing webshop to PrestaShop 1.7. With this upgrade, STTN's webshop now is faster, safer and future-proof.

Merging 7 websites into one webshop with 4 storefronts
We then merged the seven different websites into one integrated webshop with four different storefronts. This provided a better user experience and more overview for customers. We also provided an optimized conversion flow, making it faster and easier for customers to checkout.

Marketing optimization
The new responsive design provides a better user experience for customers regardless of the device they use to store. The improved product grouping makes it easier for customers to find what they are looking for, and the optimized conversion flow leads to higher conversion rates. The implementation of Google Analytics 4 provides STTN with insight into the right marketing statistics to optimize their marketing strategy.

The STTN case in which 7 websites were migrated to 1 multistore with 4 storefronts was a great project to work on. The result is worth it: the web shop is now scalable and future-proof, allowing us to take the necessary steps to increase conversion from a marketing perspective as well.

- Martijn

Projectmanager Nxtlvl

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Who is STTN?

Their challenge

From challenge to solution

Growth after improvements

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