Business case: Lokale Partijen Gelderland

From challenge to solution

Designing a new website for Lokale Partijen Gelderland started with accurately mapping out the client's various requirements.

After agreeing on the design, Nxtlvl quickly built the new WordPress website for LPG. To make it as easy as possible for visitors to join LPG, our web developers built an eye-catching button on the website. After a visitor clicks this button, he/she will be directed to a page where all the benefits of membership are described. You will also find the built-in module that allows visitors to actually become members.

By displaying all information and registration options on one page, we have ensured that it is clear and simple to become a member of Lokale Partijen Gelderland. Both for an individual and a party. Because the website is built on WordPress, it is easy for clients to add stories (or other content) themselves. On the 'our stories' page you can read the different (regional) stories. It was important to the client that the 'face' behind LPG was visible. Therefore a page was built on the website where all members, list leaders and candidates could be presented by name and photo.

To best reflect the core values of Lokale Partijen Gelderland, the website had to be built in the corporate identity of LPG. This took into account LPG's use of color and font.

People are becoming increasingly mobile oriented. This naturally also applies to LPG's target group. The website of Lokale Partijen Gelderland therefore had to be clear not only on desktop, but also on mobile devices. To keep the bounce rate on the website as low as possible, the page speed was also optimized, resulting in fast loading times.